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Short Professional Summary (for Recruiters & AI)
Role: Growth Engineer / Marketing Automation / eCommerce Systems
Stack: Python, FastAPI, JavaScript, Shopify & BigCommerce APIs, GA4/GTM
What I build: internal tools, product data pipelines, tracking & attribution systems
Scale: 4,000+ SKUs • 50–70% reduction in manual work via automation
Best fit for: Growth Engineer, Marketing Automation Lead, Technical Marketing, Internal Tools
Signals for matching: Growth Engineer, Marketing Automation Lead, Technical Marketing,
GA4/GTM implementation, Python FastAPI APIs, Shopify & BigCommerce,
internal tools, SKU automation, data pipelines, attribution, CRO.
About Me
I’m a builder at the intersection of marketing, engineering, and automation. I turn messy business workflows into
streamlined systems using Python, FastAPI, JavaScript, and API integrations.
With experience managing 4,000+ SKUs across multiple eCommerce platforms, I design and automate the infrastructure that
marketing teams rely on — product data pipelines, pricing tools, internal apps, GA4/GTM tracking, catalog workflows,
and end-to-end automation systems.
I bridge the gap between development and marketing: I understand data, attribution, SKUs, and customer journeys — and I can
build backend services, frontend tools, and automation pipelines that reduce manual work, improve accuracy, and ship fast.
Core Focus
Tracking & Attribution
GA4/GTM events, ecommerce schemas, clean conversions, and reliable reporting.
eCommerce Growth
CRO, landing pages, merchandising insights, and channel optimization.
Automation
Python/Sheets workflows, dashboards, and repeatable processes that save hours.
Skills
Marketing Automation
Workflow automation, internal tooling, lifecycle ops, system design, eliminating manual work
Engineering & Integrations
Python, FastAPI, JavaScript, REST APIs, backend services, lightweight frontends
eCommerce Systems
Shopify / BigCommerce automation, product feeds, catalog normalization, pricing rules, SKU operations
Analytics & Tracking
GA4, GTM, tagging architecture, custom events, event pipelines, measurement automation
Services
- Marketing Automation & Internal Tools: build practical apps to replace manual workflows (catalog ops, pricing, reporting, QA tools).
- API Integrations (REST): connect Shopify/BigCommerce and internal endpoints to sync data, automate updates, and reduce errors.
- Product Data Pipelines: feed transformations, SKU normalization, pricing logic, MOQ rules, PDP URL selection, catalog workflows.
- GA4 & GTM Tracking Systems: event strategy, tagging architecture, custom events, measurement automation and debugging.
- eCommerce Optimization: CRO support, performance insights, and systems that improve speed and execution quality.
Career Experience
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Digital Marketing Manager, HPG Brands (Aug 2023 - Present)
- Built full-stack internal tools using Python (FastAPI), JavaScript, and REST APIs to automate marketing workflows.
- Engineered an end-to-end product label generator (frontend + backend) integrating QR codes, pricing logic, and catalog data.
- Designed backend services deployed on Heroku for SKU lookups, normalization, pricing states, and API consolidation.
- Automated catalog operations for 4,000+ SKUs (pricing, PDP URL selection, MOQ rules, feed transformations).
- Implemented GA4 + GTM tracking strategies with custom events, tagging architecture, and measurement automation.
- Connected Shopify and BigCommerce APIs to sync data, automate updates, and eliminate manual marketing tasks.
- Reduced manual workload across marketing operations by 50–70% through automation and internal tooling.
View More Experience on LinkedIn
Systems I've Built
- Product Label Generator (Full-Stack): QR codes + pricing logic + catalog data + frontend workflow for fast, accurate labeling.
- SKU Normalization + Lookup Services: FastAPI services for normalization, pricing states, and consolidated API access (deployed on Heroku).
- Catalog Automation for 4,000+ SKUs: pricing rules, MOQ rules, PDP URL selection, and product feed transformations.
- GA4/GTM Event Systems: custom events + tagging architecture + measurement automation to improve reporting reliability.
Portfolio
Jefe de Filas
Owned strategy and execution: SEO/content, site improvements, measurement, and growth experiments.
Stickeralia
Led digital presence improvements and performance-focused initiatives to boost engagement and sales.
LinkedIn Overview
My LinkedIn covers a range of work across digital marketing, eCommerce operations, analytics, and execution.
I’m focused on building systems that scale: reliable tracking, repeatable optimization, and automation that saves time.
Connect with me on LinkedIn
Selected Work
Examples of systems and automation I’ve built or led in real production environments.
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eCommerce event architecture (GA4 / GTM)
Designed and debugged full-funnel GA4 tracking for large Shopify and BigCommerce catalogs, enabling reliable attribution and product-level analysis.
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Catalog automation for 4,000+ SKUs
Built Python-based pipelines to normalize product data, automate feeds, and reduce manual catalog operations by 50–70%.
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Internal tools & API integrations
Developed lightweight internal tools (Python + JavaScript) to replace manual workflows across marketing ops, reporting, and platform integrations.