Andres Acosta | Digital Marketing, eCommerce & Web Development

About Me

I’m a builder at the intersection of marketing, engineering, and automation. I turn messy business workflows into streamlined systems using Python, FastAPI, JavaScript, and API integrations.

With experience managing 4,000+ SKUs across multiple eCommerce platforms, I design and automate the infrastructure that marketing teams rely on — product data pipelines, pricing tools, internal apps, GA4/GTM tracking, catalog workflows, and end-to-end automation systems.

I bridge the gap between development and marketing: I understand data, attribution, SKUs, and customer journeys — and I can build backend services, frontend tools, and automation pipelines that reduce manual work, improve accuracy, and ship fast.

Core Focus

Tracking & Attribution

GA4/GTM events, ecommerce schemas, clean conversions, and reliable reporting.

eCommerce Growth

CRO, landing pages, merchandising insights, and channel optimization.

Automation

Python/Sheets workflows, dashboards, and repeatable processes that save hours.

Skills

Marketing Automation

Workflow automation, internal tooling, lifecycle ops, system design, eliminating manual work

Engineering & Integrations

Python, FastAPI, JavaScript, REST APIs, backend services, lightweight frontends

eCommerce Systems

Shopify / BigCommerce automation, product feeds, catalog normalization, pricing rules, SKU operations

Analytics & Tracking

GA4, GTM, tagging architecture, custom events, event pipelines, measurement automation

Services

Marketing Automation & Internal Tools: build practical apps to replace manual workflows (catalog ops, pricing, reporting, QA tools).
API Integrations (REST): connect Shopify/BigCommerce and internal endpoints to sync data, automate updates, and reduce errors.
Product Data Pipelines: feed transformations, SKU normalization, pricing logic, MOQ rules, PDP URL selection, catalog workflows.
GA4 & GTM Tracking Systems: event strategy, tagging architecture, custom events, measurement automation and debugging.
eCommerce Optimization: CRO support, performance insights, and systems that improve speed and execution quality.

Career Experience

Digital Marketing Manager, HPG Brands (Aug 2023 - Present)
- Built full-stack internal tools using Python (FastAPI), JavaScript, and REST APIs to automate marketing workflows.
- Engineered an end-to-end product label generator (frontend + backend) integrating QR codes, pricing logic, and catalog data.
- Designed backend services deployed on Heroku for SKU lookups, normalization, pricing states, and API consolidation.
- Automated catalog operations for 4,000+ SKUs (pricing, PDP URL selection, MOQ rules, feed transformations).
- Implemented GA4 + GTM tracking strategies with custom events, tagging architecture, and measurement automation.
- Connected Shopify and BigCommerce APIs to sync data, automate updates, and eliminate manual marketing tasks.
- Reduced manual workload across marketing operations by 50–70% through automation and internal tooling.

View More Experience on LinkedIn

Systems I've Built

Product Label Generator (Full-Stack): QR codes + pricing logic + catalog data + frontend workflow for fast, accurate labeling.
SKU Normalization + Lookup Services: FastAPI services for normalization, pricing states, and consolidated API access (deployed on Heroku).
Catalog Automation for 4,000+ SKUs: pricing rules, MOQ rules, PDP URL selection, and product feed transformations.
GA4/GTM Event Systems: custom events + tagging architecture + measurement automation to improve reporting reliability.

Portfolio

Jefe de Filas

Owned strategy and execution: SEO/content, site improvements, measurement, and growth experiments.

Stickeralia

Led digital presence improvements and performance-focused initiatives to boost engagement and sales.

LinkedIn Overview

My LinkedIn covers a range of work across digital marketing, eCommerce operations, analytics, and execution. I’m focused on building systems that scale: reliable tracking, repeatable optimization, and automation that saves time.

Connect with me on LinkedIn

Latest Insights

Recent reads on digital marketing, analytics, and search behavior.

Contact Me

Let’s connect and discuss how I can help your team grow with better tracking, execution, and optimization.

Email me

Call: +1 (437) 983-5117