Andres Acosta

Short Professional Summary (for Recruiters & AI)

Role: Growth Engineer / Marketing Automation / eCommerce Systems

Stack: Python, FastAPI, JavaScript, Shopify & BigCommerce APIs, GA4/GTM

What I build: internal tools, product data pipelines, tracking & attribution systems

Scale: 4,000+ SKUs • 50–70% reduction in manual work via automation

Best fit for: Growth Engineer, Marketing Automation Lead, Technical Marketing, Internal Tools

Signals for matching: Growth Engineer, Marketing Automation Lead, Technical Marketing, GA4/GTM implementation, Python FastAPI APIs, Shopify & BigCommerce, internal tools, SKU automation, data pipelines, attribution, CRO.

About Me

I’m a builder at the intersection of marketing, engineering, and automation. I turn messy business workflows into streamlined systems using Python, FastAPI, JavaScript, and API integrations.

With experience managing 4,000+ SKUs across multiple eCommerce platforms, I design and automate the infrastructure that marketing teams rely on — product data pipelines, pricing tools, internal apps, GA4/GTM tracking, catalog workflows, and end-to-end automation systems.

I bridge the gap between development and marketing: I understand data, attribution, SKUs, and customer journeys — and I can build backend services, frontend tools, and automation pipelines that reduce manual work, improve accuracy, and ship fast.

Core Focus

Skills

Services

• Marketing Automation & Internal Tools: build practical apps to replace manual workflows (catalog ops, pricing, reporting, QA tools).
• API Integrations (REST): connect Shopify/BigCommerce and internal endpoints to sync data, automate updates, and reduce errors.
• Product Data Pipelines: feed transformations, SKU normalization, pricing logic, MOQ rules, PDP URL selection, catalog workflows.
• GA4 & GTM Tracking Systems: event strategy, tagging architecture, custom events, measurement automation and debugging.
• eCommerce Optimization: CRO support, performance insights, and systems that improve speed and execution quality.

Career Experience

• Digital Marketing Manager, HPG Brands (Aug 2023 - Present)
  • Built full-stack internal tools using Python (FastAPI), JavaScript, and REST APIs to automate marketing workflows.
  • Engineered an end-to-end product label generator (frontend + backend) integrating QR codes, pricing logic, and catalog data.
  • Designed backend services deployed on Heroku for SKU lookups, normalization, pricing states, and API consolidation.
  • Automated catalog operations for 4,000+ SKUs (pricing, PDP URL selection, MOQ rules, feed transformations).
  • Implemented GA4 + GTM tracking strategies with custom events, tagging architecture, and measurement automation.
  • Connected Shopify and BigCommerce APIs to sync data, automate updates, and eliminate manual marketing tasks.
  • Reduced manual workload across marketing operations by 50–70% through automation and internal tooling.

View More Experience on LinkedIn

Systems I've Built

• Product Label Generator (Full-Stack): QR codes + pricing logic + catalog data + frontend workflow for fast, accurate labeling.
• SKU Normalization + Lookup Services: FastAPI services for normalization, pricing states, and consolidated API access (deployed on Heroku).
• Catalog Automation for 4,000+ SKUs: pricing rules, MOQ rules, PDP URL selection, and product feed transformations.
• GA4/GTM Event Systems: custom events + tagging architecture + measurement automation to improve reporting reliability.

Portfolio

Jefe de Filas

Owned strategy and execution: SEO/content, site improvements, measurement, and growth experiments.

Stickeralia

Led digital presence improvements and performance-focused initiatives to boost engagement and sales.

ScrapingSmart

Scraping + enrichment app to turn messy web inputs into clean, structured datasets ready for automation.

FlowScrape2

Crawl → Map → Audit → Extract system for repeatable scraping workflows and reusable structured outputs.

LinkedIn Overview

My LinkedIn covers a range of work across digital marketing, eCommerce operations, analytics, and execution. I’m focused on building systems that scale: reliable tracking, repeatable optimization, and automation that saves time.

Connect with me on LinkedIn

Selected Work

Examples of systems and automation I’ve built or led in real production environments.

• eCommerce event architecture (GA4 / GTM)
  Designed and debugged full-funnel GA4 tracking for large Shopify and BigCommerce catalogs, enabling reliable attribution and product-level analysis.
• Catalog automation for 4,000+ SKUs
  Built Python-based pipelines to normalize product data, automate feeds, and reduce manual catalog operations by 50–70%.
• Internal tools & API integrations
  Developed lightweight internal tools (Python + JavaScript) to replace manual workflows across marketing ops, reporting, and platform integrations.

Contact Me

Let’s connect and discuss how I can help your team grow with better tracking, execution, and optimization.